Haus Labs by Lady Gaga products have arrived at Sephora at Kohl's stores across the U.S. as well as on Kohl's' official website.
Starting Monday, beauty consumers can purchase their favorite products from the Haus Labs by Lady Gaga line at Sephora at Kohl's, which offers 132 SKUs across eight categories, including cheek, lip, eyes, complexion, and more. The price range will be around $16 to $49, depending on the product's size.
On Kohls.com, 13 Haus Labs products are currently available for purchase, including the Haus Labs Triclone Skin Tech Foundation, which has 51 shades, and the Triclone Skin Tech Hydrating + Depuffing Concealer, which offers 31 shades.
Addressing this expansion, Ben Jones, the CEO of Haus Labs by Lady Gaga, stated in a press release, "We are excited to continue the brand’s momentum by expanding into Sephora at Kohl’s, bringing Haus Labs by Lady Gaga to new beauty consumers across America."
"The demand for this brand has been incredible. We are thrilled to launch this August, two years after our initial debut at Sephora, with our trusted retail partners, at the right place and time, for another win-win," he continued.
During its relaunch in June 2022, Haus Labs by Lady Gaga established its presence in the global beauty market through a strategic partnership with Sephora.
Alison Hahn, SVP of makeup and fragrance merchandising at Sephora, also expressed her delight over the expansion, saying: "This expansion is a testament to the brand's commitment to delivering innovative and high-quality makeup products that truly perform."
"We look forward to continuing our partnership with Haus Labs and bringing the best in clean and effective beauty to even more beauty shoppers, who we know have been eager for this launch," she added in the statement.
Originally, the brand's products were exclusively sold on its website and in 25 Sephora stores in the U.S. and Canada. In September 2022, it expanded to all locations in North America, and in June 2023, it became available in Sephora stores in the U.K.
The most recent retail expansion Haus Labs by Lady Gaga announced was its Sephora rollout across 12 countries in Europe in March.